Britain fines Facebook $70 Million for failing to comply with order in the GIPHY acquisition

Facebook did not provide the required information, despite multiple warnings from the Competition and Markets Authority. (REUTERS)

Britain’s competition regulator has reportedly fined Facebook of 50.5 million pounds ($69.6 million). The fine was imposed for breaching an order imposed during its investigation into the U.S. social media giant’s purchase of GIF platform Giphy.

According to the Competition and Markets Authority, Facebook failed to provide required information during the probe. The platform was given multiple warnings by the Competition and Markets Authority but Facebook deliberately failed to comply with its order. The penalty served as a warning to Facebook that no company was above the law.

We warned Facebook that its refusal to provide is with important information was a breach of the order but, even after losing its appeal in two seperate courts, Facebook continued to disregard its legal obligations.

Joel Bamford Senior Director of Mergers at the CMA.

However, Facebook said that it strongly disagree with the CMA and will review the decision made by CMA.

We strongly disagree with the CMA’s unfair decision to punish Facebook for a best effort compliance approach, which the CMA itself ultimately approved. We will review the CMA’s decision and consider our options.

According to a media report, Facebook was planning to rebrand, a change that would see a parent company overseeing its brands. The Company was fined 50 million pounds for breaching the order and another 500,000 pounds for changing its chief compliance offer twice without consent.

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